Unlike a website, some apps offer offline access for their users enabling consumers to access data or use specific features even if they don’t have Internet access. Your app must be flawless the first time the customer uses it. According to a 2012 Mashable article, the minimum cost to develop an app would be around $10,000. Are there any apps in the market with the same features or functionalities as your proposed app? For example getting Google Analytics to work on an app is different from the website. So, now the question is how you can giv… Indeed, mobile Apps can almost be considered the ‘new website’ for some companies and many reputable businesses have already successfully launched their own – placing them at the cutting edge of their market, whilst helping them maintain customer loyalty and increase the quality and quantity of the sales leads they generate. m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) If you are considering using your app to drive revenue, either through paid downloads of the app itself or via the purchase of services through the app, then be aware that app stores get a substantial cut of the pie. You also have to keep in mind that having an app is not an excuse to neglect your website. Advantages of mobile phones. which can be costly and timely. Your decision to create an app should be motivated by your customers. Aside from the cons listed above, if you have a website that’s working hard for you with strong visitor numbers and generating a good crop of leads you might think an App is superfluous to needs. (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ One thing an App shouldn’t be is a carbon copy of your company’s website. Mobile sites are searchable and your customers will be able to find them. Additional requirements for marketing. Additional security for your customers. 6. See the benefits of using mobile data. 6. For starters, you need to have at least two versions developed—one for iOS and one for Android. You can also design social media contests specifically for the users of your app. Mobile Apps require on-going care both as regard to fresh content and technological updates. Over 450 million people are using mobile internet. Although engineers feel a feeling of achievement and pride once an application becomes popular among buyers, in all actuality there are various hindrances of mobile development. Some businesses even create on-ground events revolving around the launch of an app. Users tend to spend longer on Apps than on portfolio websites. By making sure your website has responsive design, is suitable across all platforms and displays correctly in different mobile browsers, your customers can have a pleasant mobile experience without the need to download an App first. But there are also cases, to the extent possible, where the best option is having both apps for our business”. All Rights Reserved. It takes a long time to navigate to a mobile site through a phone’s browser when compared with the convenience of an app, and once users are there, it begins to work slower. This is perfect for those who live in areas where wireless connectivity is problematic. Additionally, the majority of B2B websites tend to act as portfolios for their company – product or service led with very little actual benefit to the customer. You can generate revenue through your app. With a little creative thinking, focusing on targeting your users needs and solving potential problems, an app can go a long way to improving your business goals. Then you would also have to set up a different set of goals, events, etc. The app itself can be linked to an online payment platform to allow customers to purchase products or services through the app. However, while using mobile phones, we have to keep in mind that what are the advantages and disadvantages of mobile phones. Because of this you may think a mobile app would help put your business in your customer’s pockets. Marketing is a crucial segment of any company. Mobile app engineers for platforms like Android and iPhone spend endless hours envisioning, making and creating mobile apps for smartphone and tablet users. Mobile apps require a long-term investment due to the need for updates, especially critical ones such as repairing security vulnerabilities or to ensure compliance with new iOS or Android releases. form below and we´ll get back Since code cannot be simply reused across different devices, developers may have to rewrite parts of the app for an update. It’s not done even when the app has been launched in the app store. Can it solve an existing problem that your customers may have with the mobile website that cannot be solved by simply fixing the website alone? After all, a report from Flurry states that in 2014, 86% of time spent online via smartphones are spent using apps. Whether on iOS or Android, app stores allow people to stumble on your business when they’re using that store’s search.   Can it enhance the customer experience immensely? Mobile application development is still a relatively new marketing channel for marketers, but this is also why it offers a lot of untapped potential for businesses allowing you to stay front of market and ahead of your competition. There is a limit to what you can get your website to do and who you can get it to target. For example, customers may be asked to pay a small fee to download an app. This would also help determine the platform your app should be first released on and the features that your app should have. Read on for some insights on the advantages and disadvantages of mobile marketing/advertising. A successful mobile App therefore needs to solve a problem or fulfil a particular purpose whilst catering for the needs of the end user. The same security that an app may provide regarding a consumer’s data can be a challenge for businesses as well. App developers wield more control over how content is displayed and can make the most out of the smartphone’s existing functions. Mobile apps go through a stringent approval system before they’re placed in the app store. If your business cannot spare the resources for this project it is best to optimize your website for mobile instead. This has led other small business owners to consider the mobile business model too. Building an app can be a huge investment. However the cost of developing an app may be offset through various means. Mobile apps are available offline apart from transactions where users will need to log-in. Can your app offer a better alternative? Can you afford and justify the costs of mobile app development costs, in terms of money and time. 10 Ways Your Business Can Grow with a Mobile App - Small … While opportunities abound, we have identified three advantages of using mobile apps for your business… The importance of user journey in website design, New e-commerce websites for major medical equipment supplier, Will your SERPs ranking be affected by google’s ‘Mobilegeddon?’, The pros and cons of developing mobile apps for business, next post: B2B marketing communications tools, previous post: Your essential website checklist. Once you started doing this, they don’t think of going anywhere else. Mobile apps used to be a fancy thing by Amazon or Instagram as recently as 3-4 years back. Developers also have to account for different screen sizes across devices for both platforms. Control over how content is displayed and can make the most out of population. 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